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"The semiconductor industry highly values actual performance. Back when JM-APPLIED was a startup, we pieced together experience and integrated resources from overseas to prove our capabilities. We can say that what others were unwilling to do, JM-APPLIED took on and succeeded!" said General Manager Lee Junwei. With an in-depth understanding of the semiconductor industry and special gas equipment, JM-APPLIED, founded in 2012, faced competition from global 500 companies and IPO-listed firms. Starting as a "newborn" company, JM-APPLIED built a platform for semiconductor special gas equipment, initially focusing on serving overseas clients. Whether it was customized solutions or complex processes, we took on all the business and provided comprehensive solutions, realizing a full-service approach from 0 to 1, which laid the foundation for our success.

Starting a business is challenging. From maintenance and repairs to new technological solutions.

Having gone through an engineer’s life of "24-hour on-call, only 2-3 hours of sleep a day," Li Junwei, with his background in the semiconductor industry, has a deep understanding of the industry ecosystem, especially the "mission accomplished" drive of engineers. This empathy became the driving force behind his entrepreneurship. During the 2008 financial crisis, Li felt the insecurity, anxiety, and fear of the future caused by corporate layoffs, which motivated him to create a platform for mutual prosperity between employees and the company. He recruited professional partners from the semiconductor industry, identified market opportunities, and seized technical innovations and demand gaps, leading to the establishment of JM-APPLIED.

"JM-APPLIED initially focused on basic maintenance, requiring 24-hour on-call availability and offering low profit margins. The main goal was to accumulate experience while upgrading technical and service capabilities, gearing up for growth," Li explained. As business expanded, the market began responding to the team’s efforts, particularly in technology. Through strategic collaborations, including with Asian leaders in the market, JM-APPLIED introduced new technologies and solutions, securing contracts like the CPC gas detection system project, Huaxin Special Gases, and Nanya Technology, gradually gaining a foothold in the industry.

However, crises soon followed. In 2015, JM-APPLIED actively provided the best solutions for a tech giant’s project, only to have the order canceled in 2016, which severely impacted operations and team morale. Nonetheless, turning adversity into opportunity, JM-APPLIED took this setback as a chance to reflect and adjust its business strategy. The company shifted to becoming a system integrator, relocated, expanded its capital, and aggressively developed the Chinese market. In 2017, they formed a strategic partnership with Linde, securing major projects such as the Eastern Crystal and Chengdu Panda expansion and Hefei Changxin special gas system engineering, a multi-year, multi-million-dollar contract that revitalized JM-APPLIED and bolstered its international strength. Despite facing another setback in 2018, JM-APPLIED managed to recover, and by 2021, under the name of Goodly, secured the Hefei Jinghe N3 plant engineering project, pushing its revenue beyond 1 billion TWD and reaching a peak in the company’s development.

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